Getting targeted traffic that drives conversions
Getting targeted traffic that drives conversions and costs as little as possible is the dream of every successful marketer. With those traffic generation methods in mind, I want to tackle one of the more controversial topics I hear from readers out there – the issue of paid vs. free traffic. It’s an issue we hear about almost every day.
Some marketer will come out with a program that tells how they made millions of dollars without a single cent spent on advertising and the next will come out and say they never worried about organic listings and reached an six figure income in two years. In reality, there are pros and cons to both sides, and a good marketer will learn how to put both to good use, depending on how you’ve created your marketing campaigns.
Paid Search brings targeted traffic
First, there’s paid search. solution to get targeted traffic Paid search is a powerful tool – one that has been making and unmaking of millions of marketers over the years. There is Google AdWords, as well as Yahoo!Targeted search marketing and CPM networks is where you can post banner ads for a month at a time. And with modern tools, paid advertising is pretty much instant however the targeted traffic only comes when the ads are live. You can have your ads online immediately and get feedback almost as fast. But, is it better than free traffic?
The Pros of Paid Targeted Traffic
- Immediate Targeted Traffic from Focused Audiences
- You Determine Who Visits and How Much You’ll Pay
- Multiple Markets and Methods of Choosing Your Traffic Sources
- Instant Analytics and Reports to Review Your Choices
- Ability to Split Test and Tweak Your Campaigns
The Cons of Paid Targeted Traffic
- You Pay for Every Impression or Click You Get
- Easy to Pay More than You Want for Traffic
- Popular Networks like AdWords Are Very Hard to Maintain
- Continuous Budgeting is Required
Organic free traffic, you have organic search listings and links from outside sources, for which you pay no money in the long run. Up front, you’ll pay to create content and develop links to your site, but once you’ve established listings in Google and other search engines, you’ll be able to move up in the listings and stay there to gain free targeted traffic from your targeted search terms for months to come. Many people say it is better than paid traffic, but there are two sides.
The Pros of Free Traffic
- Wider Potential Reach with Multiple Keyword Targeting
- Upfront Investment with Long Term Traffic Potential
- Organic Listings Generate More Traffic than PPC in Many Niches
- Some Niches Are Not Very Competitive – Making it Easy to List
- Effective Campaigns Can Be Replicated
The Cons of Free Traffic
- Organic Search Optimization Can Take Months
- Cannot Rank for Every Keyword on a Campaign List
- Making Changes is a Long Process
- Analytics Are More Limited
Making Your Decision to get targeted traffic
If you’re anything like the other marketers out there, you’ve probably experimented with both paid targeted traffic and free targeted traffic. Most people find that paid traffic is a great way to get instant targeted traffic and test a new campaign, while free traffic is the long term goal they should always be striving for. Having a recurring source of free traffic is very important as it will allow you to continuously generate sales without having to invest any additional money into your campaign.
However, it does require more work on your part. You need to keep building links, keep writing articles, and keep monitoring your listings, all things that paid traffic doesn’t require. With paid traffic, the only goal is to have a high return on investment.
As long as you make more money than you spend, you’ll be successful with your campaigns almost across the board. In the end, the best route is to use whichever method fits into your plans at the moment.
Short term measurements can gain quite a good amount from PPC while authority sites and blogs can thrive with organic search.
Getting targeted traffic is possible with the right budget and analysis with implementation.