Search engine optimization is a crucial aspect for any website. Consequently, everybody in this field talks about the methods for improved Search engine optimization. There are 10 most common myths to be avoided when choosing an SEO company. If you intend to hire an SEO firm or someone to do your SEO work, do not pursue any of these myths.
Search Engine Optimization of Homepage
Many people think only your landing page or home page should be optimized with keywords. In reality, if you optimize all the pages of your website with keywords you will increase your opportunities for quality leads. Every page should have its own keywords, keyword tags not exceeding three phrases per page.
Content is King
If I gorge my site content with loads of keywords then my page rank will soar high like supersonic. False, only keywords can’t help you website rank high without optimization. You do need to execute SEO to get superior search engine ranking.
Monthly search engine submission
Many people believe you should submit your website to search engines on a regular basis. This is absolutely, definitely not true. You should submit your website once and the search engines will routinely crawl or search your website.
Search engine optimization SEO demands too much expenditure
Search engine optimization SEO can be called the most economical form of online marketing available. Organic search engine optimization SEO is quite efficient and cost effective. Due to the effectiveness and efficiency of SEO, it is a much wiser dollar investment than sponsored or banner advertising. Search engine optimization SEO clicks are always free. You will pay for price per click or PPC impressions. Your only charge for search engine optimization SEO clicks is the page set up and monitoring charge.
Meta tags – all are equal and important
Surprisingly, not all Meta tags are that important. Actually only a few of them are important. Search engines would rather see superior content than Meta tags. Some search engines do not follow description tag or keywords. Most spammers use keywords so the search engines rely heavily on content.
PPC is better than SEO
This myth may actually be true occasionally but never for long term, so it is not a good idea. To be sure you are making the right decision; you can test this and do an analysis for yourself. Almost all searchers rely on organic SEO, mainly because they believe sponsored ads are rarely relevant. Users have an expectation that organic searches get more results than sponsored pages. In PPC, you are detectable in the search page but only for a short term. If you get high-quality ranking in organic SEO, people will unquestionably hit your website.
In-House specialist is must for SEO
If five men do a work in 10 days then how much time will one man take for the same work? No it’s not your analytical test; it’s the difference between an in-house SEO and SEO firm. If you appoint in house SEO then you need to pay monthly, which demands a lot of payroll expenditure. When you hire an SEO firm, you pay a monthly amount to hire diverse specialists for writing, submitting, redesigning and posting your site.
Most people do not object to the aggressive use keywords and phrases, so for optimization aim for all the significant keywords. Do not avoid key terms just because they are unusual or competitive.
Since no firm can guarantee ranking with any search engines, many SEO firms give guaranteed ranking and optimization. SEO is a constant process; one that needs to be intermittently permormed. You could look at these guarantees as bait to lure gullible companies.
SEO demands commitment
SEO firms demand a minimum of a one year commitment. It may not be wise to rely on any firm for such a long time until you have an established, successful business relationship. SEO work can be done on a monthly basis, leaving room for them to prove themselves and for you to get out of the deal when you do not see progress. When you are satisfied with the firm and your progress, sign any agreements you like!